The “Non-GMO Project” seal: deceptive advertising?

Jon Rappoport's Blog

The “Non-GMO Project Verified” seal: deceptive advertising?

by Jon Rappoport

January 5, 2014

In this article, I raise important questions about the Non-GMO Project (twitter) and its famous butterfly seal of approval on food products.

The Non-GMO Project is, by far, the largest testing program of its kind in North America. For example, Whole Foods has submitted thousands of its products for verification, so their stores can display the Project seals.

What does the seal actually say?

The butterfly seal literally reads: “NON-GMO Project VERIFIED.”

I haven’t changed the capital letters or the lower-case letters. So I’ll ask: which words do your eyes go to? The words in all-caps?

Read only the words in all-caps. What do you get? “NON-GMO VERIFIED.”

That suggests the product in question contains no GMOs, doesn’t it?

But this is not the case, as I’ll show in a minute.

The seal’s…

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